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#brandcommunication #event #publicrelations #adcampaign #integratedcommunication #brandstrategy #roadshow
Client Mast-Jägermeister SE
When a heritage brand launches its first-ever follow-up after eight decades on the market, it deserves a truly special introduction campaign. From initial contact with key bartenders to holistic trade magazine communications, we designed an integrated, strategic B2B communications campaign for the entire product launch.
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